Privacy Policy

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and look after your personal data when you visit our website, buy books from us, or contact us.

For the purposes of the UK General Data Protection Regulation (UK GDPR), the data controller is Word Guerrilla located at 28 King Edward Road, Northampton, NN15LU. 

1. The Personal Data We Collect

When you use our website, contact us or place an order, we may collect and process the following information:

• Identity Data: Your name, title, and date of birth (if provided).
• Contact Data: Your billing address, delivery address, email address, and telephone number.
• Transaction Data: Details about payments to and from you, and details of books you have purchased from us. (Note: We do not store your credit/debit card details. These are securely handled by our third-party payment processor).
• Technical Data: Your IP address, browser type and version, time zone setting, and operating system when you browse our site.

2. How We Use Your Personal Data

Under the UK GDPR, we must have a "lawful basis" to use your data. We use your information for the following reasons:

• To fulfil your order (Contractual Obligation): We use your name, address, and contact details to process your payment, pack your books, ship them to you, and send you order updates.
• To run our business (Legitimate Interests): We use technical and browsing data to improve our website, troubleshoot technical errors, and understand how customers interact with our store.
• To reply to you (Legitimate Interests): If you email us with a question or a return request, we use your details to answer your query.
• Marketing (Consent): If you explicitly opt-in to receive our email newsletter, we will send you news about new books and promotions. You can opt out at any time by clicking the "unsubscribe" link.

3. Who We Share Your Data With

We never sell your data. We only share your personal information with trusted third-party service providers who help us run our business:

• Delivery Companies: To ship your books, we share your name, delivery address, and phone number/email for tracking where necessary.
• Payment Processors: To securely handle transactions.
• Website & Email Hosts: The platforms that keep our website online and send our transactional emails.

4. Data Security and Retention

We have security measures in place to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.

We only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or tax reporting requirements (for example, UK tax law requires us to keep records of sales transactions for 6 years).

5. Your Legal Rights

Under the UK GDPR, you have rights regarding your personal data, including the right to:

• Access the personal data we hold about you.
• Correct any inaccurate or incomplete data.
• Request erasure ("the right to be forgotten") of your data under certain conditions.
• Object to or restrict the processing of your data.
• Withdraw consent at any time for marketing emails.

If you wish to exercise any of these rights, please contact us using the details below. If you are unhappy with how we handle your data, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK data protection authority (www.ico.org.uk).

6. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

• Email: info@wordguerrilla.com
• Physical Address: Word Guerrilla, 28 King Edward Road Northampton, NN15LU

Policy Last Updated: 18/8/26